Kevin B. Murphy 




11875 Dublin BLVD, Suite D 271
Dublin, CA 94568
Tel : (925) 478-7003, (650) 267-4340
Fax: (925) 829-9979
Email Me


Over 2 decades of successful expert witness research, consulting and advice, including deposition and trial testimony on all aspects of franchise relationships, contracts, offering circulars, marketing, operations, field support, as well as custom and practice in the franchise industry.


In litigation, Mr. Murphy's extensive background coupled with his teaching skills, create a most favorable demeanor in deposition and trial testimony. In consulting with litigation attorneys, he develops arguments or strategic approaches that are quoted verbatim by arbitrators in reaching their decision.


In consulting with emerging as well as existing franchise and license companies, Mr. Murphy brings a wealth of proactive strategies and techniques, designed to make expansion programs effective and avoid future litigation difficulties. Particularly in franchising, "an ounce of prevention is worth a pound of lawyers."


Areas of Practice:
Franchising

Certification/Specialties:
Franchise Expert, Bar Association of San Francisco's Register of Experts, 1991

Bar Admissions:
California, 1979

Education:
University of San Francisco School of Law, San Francisco, California, 1979
J.D.

San Francisco State University, 1980
Master of Business Administration (MBA)
Major: Concentration: International Business

University of San Francisco, 1974
Bachelor of Science
Major: Business Administration
Major: Concentration: Finance

Published Works:
Avoiding Legal Pitfalls In Franchise Marketing, Franchise Foundations Press, 2002
Franchise Sales Control, Franchise Foundations Press, 2002
Effective Franchise Marketing, Franchise Foundations Press, 2002
Implementing A Franchise Disclosure Compliance Program, Franchise Foundations Press, 2002

Classes/Seminars Taught:
Guest Lecturer, Franchising & Licensing, San Francisco State University MBA Program (Graduate Level)
Business Administration Program (Undergraduate Level), De Anza College
Intellectual Property Courses, State Bar of California MCLE (Minimum Continuing Legal Education), 1993 - Present

Past Employment Positions:
Expansion Systems, Director of Legal Services, 1980 - 1981
On-Line MicroCenters, Senior Counsel, 1980 - 1981
Franchise Foundations, Director of Operations, 1981 - 1983
Franchise Foundations, APC, Director of Operations, 1983 - 2003